The Most Important Business Lesson to Learn From the Big Brother Naija Reality Tv Show

Big Brother Naija | Image: 5thweb.ng

You'll all agree that between July and September every year in Nigeria, Africa, and even the world at large, the Big Brother Naija show(otherwise BBN) has continued to rock the entertainment industry leaving both the youths, elderly, and even kids (despite it's PG rating) perpetually glued to their screens. The Big Brother Naija show organizers should really be commended as they've been at this game for up to 6 seasons, and have glaringly grown from strength to strength despite criticism. They've not only stood the test of time but have succeeded in gaining investors, sponsorships and funding and also garnered a massive fanbase under their belt, leaving competitors scraping the ground, scalping for little attention.

But how exactly have they been able to do this consistently for 6 years?!

We're conversant with the number of startup businesses that go out of business each year, but Big Brother has remained since 2006 (although there was a long break in-between), and the secret I'll be sharing with you is one of the reasons why.

That business secret is the ability to STAY UPDATED and RELEVANT TO THE AUDIENCE.

My observations will stem from when I became interested in this show, 2020; which was partly due to the lockdown and the growing prominence it got from the Pepper Dem season. The main highlight I'll draw here is the Reunion show. Why has Biggie always continued with a Reunion show even after 4 editions?

• To keep the audience glued, even after the show, thereby stimulating more Word-Of-Mouth Marketing and consequently a larger audience.
• To add more twists, and ultimately remain new and updated.

The Reunion show was basically a NEW UPDATE to the already existing show, ensuring that the BBN brand remains in the minds of the audience, even after 3 months.

Big Brother Naija Reunion | Image: ngnews247.com

Now, in the current season, Shine Ya Eye, we've already witnessed so many twists. Ranging from the Wildcards to the addition of new housemates, and even the present week which will be devoid of eviction (unknown to the Housemates, excluding the Head Of House), Biggie has ensured that his audience doesn't get bored. Remember that we saw Ebuka Obi-Uchendu, the show's host, inform the present Housemates about their evident lack of content and camera-consciousness, but even with that Big Brother waxes ever stronger. Now, a show involving unexciting participants (no offense to the Housemates) should obviously shed some or all of its audience, but instead Big Brother turns that law around with his new twists and additions to the game. Hence, it remains evergreen in the minds of the audience. And I'm inclined to say, "Now isn't that a laudable business strategy?"

Moving away from the that, we see that the prize for each year increases in a steady progression. A bigger prize induces a more-focused set of participants, and ultimately a well-satisfied audience. This even stretches out to the facilities used. This season's mansion has remained the best overall, with washing machines that Dorathy Bachor (last year's second runner-up) clamored for in the last edition. All these updates and additions have directly or indirectly sustained Big Brother's intrigue and strength.

This strategy is not only used by Big Brother. Apple Inc. released a new tablet that looks and functions similarly to a laptop, Samsung is looking to create a transparent phone without ports, Starlink wants to revolutionize freelancing and a lot more with fast internet services. This proves that the ideology of Updating and Adding New Features to a business, app, website, etc. has worked, is working, and will continue to work to brands and businesses alike.

Consider adding an update or new feature to your business today, and see results like Biggie.