In digital marketing, the need for beautiful and engaging content creation cannot be over-emphasized, due to the role it plays in engaging, attracting, and nurturing your target audience for sales. Content even spurs prospects toward action, so it stands tall as one of the strongest proponents of marketing.
But, content creation is not always a piece of cake. From the development of an idea to its refinement, structure, design, and delivery, the process proves to be tedious most times. But what if you weren't creating that content all alone?
In this article, we'll be looking at 20 free content creation tools that have helped and are still helping digital marketers and content creators, like yourself, create graphics, articles, text, and even videos for their audience and target market.
CONTENT PLANNING AND KEYWORD RESEARCH TOOLS
AlsoAsked
 |
| AlsoAsked |
AlsoAsked is a tool that aggregates the queries in the "People also ask" section of the Google search results of any keyword. So basically, what that means is that AlsoAsked provides a visual chart of what questions are related to the keyword you are searching for, and how they are related.
This is important when you trying to make a content outline and much more important when compiling an FAQ section. To use AlsoAsked, you just need to input your search term/keyword, choose a language and a region (which is very beneficial for targeting), and AlsoAsked will reveal the results of the "People also ask" section of that keyword Google search results.
AlsoAsked has a free plan that allows you to make 10 searches per month and export the results in CSV files. For more functionality, you'll have to upgrade to the paid plans.
Answer the public
 |
| Answerthepublic |
Made by Neil Patel, Answerthepublic works similarly to AlsoAsked, the difference being that Answerthepublic gives you the WH-questions (questions that start with what, why, which, when, and how) searched on that keyword. And just like AlsoAsked, you can save these results in the form of an image (as the results come in a visualization format), or export them as CSV files if you upgrade your plan.
This tool also goes even broader and gives search queries that involve the keyword + regularly used prepositions like "for", the keyword + regularly used comparison words like "vs", and the keyword + regular words that start with every letter of the alphabet. Answerthepublic has a free plan which gives you 3 searches a day (ie 90 searches per month), but you can upgrade to the paid plans for more reporting options and functionality.
Ahrefs
 |
| Ahrefs |
Ahrefs is an all-in-one SEO suite of tools and services that can help you optimize your website to get to the top of Google for your keywords. With over 12 years of experience and of the most accurate data networks on the internet, Ahrefs is currently one of the most reputable SEO tools in the world and even has a clientele base consisting of Netflix, Pinterest, Facebook, etc.
It basically crawls websites and search engines to provide data and analytic reports, then provides you with tools to act upon the data. So let's say, for example, you're about to check the backlinks linking to a particular page or post on your website, Ahrefs will give that data as well as provide you with tools that can help you access more backlink opportunities, see where your competitors are getting backlinks from, help you identify keywords that can bring you traffic and more backlinks, and a lot more.
Ahrefs is very useful for people who are creating content with SEO in mind and people who are looking for ideas related to a particular keyword. Although it has no free plan, it has two suites of free tools that can help anyone who doesn't have the budget to invest in its paid and wonderful features. The first of these tool suites is the Ahrefs Free Webmaster Tools, which is their idea of a free plan as it offers an Ahrefs package with limited functionality. Then, there's their Free SEO Toolkit that comprises tools like Keyword Generator, Keyword Difficulty Checker, etc. You don't even need to signup to use their Free SEO Toolkit.
Ubersuggest
 |
| Ubersuggest |
This is another tool from the stables of the renowned SEO man, Neil Patel. Ubersuggest is a cheaper, design-conscious, and accurate option for people looking for an SEO and keyword research tool. It is a tool created by an SEO professional to cater to the needs of SEO professionals with the cost being less than that of other SEO tools, and it lives up to those expectations.
Ubersuggest combines the keyword and question generation abilities of Answerthepublic while going two steps further by adding an SEO difficulty checker functionality and allowing you to spy on your competition's work. In addition to these three functionalities, you get an SEO website audit that helps you fix the technical and on-page issues on your website to help improve your SEO and SERP rankings.
Ubersuggest has a free plan that gives you three free searches on either the SEO Audit, Competitor Analysis, or Keyword Research features. For other advanced features like Keyword Suggestions, you'll need to upgrade to a Pro plan which costs $29, or even spend on higher plans.
CONTENT WRITING AND COPYWRITING TOOLS
Grammarly
 |
| Grammarly |
Grammarly, like the name suggests, is a content writing tool that uses AI to improve the grammar, spelling, and contextual writing of English language writers. It helps users write better, while encouraging them convey their messages to their audience in shorter, easily digestible, and interesting sentences.
Every writer, SEO-conscious or not, understands the importance of engagement and average read time of their audience. And if an article or text will impress or engage the reader long enough to achieve its goal, then it must be free from spelling and grammar mistakes.
Grammarly helps create written content free from such errors that put off your readers by scanning your content for those errors and giving you suggestions on how to correct them. It offers a free plan which will help you eliminate basic errors, but the Premium plan is also very helpful as it further polishes your writing into a masterpiece.
Copy.ai
 |
| Copy.ai |
Copy.ai is one of the best content writing tools that uses AI to create various types of written content. By just inputting the title of your content, a brief description of what it's about, and the writing style you want, this tool will skim for qualitative information and deliver a beautiful piece of original content or copy which you can further edit to your taste.
Copy.ai can be used to create unique and editable product descriptions, social media copy, sales copy, ad copy, blog posts, etc. in any tone and style of your choice.
Some people do not like using AI writers like Copy.ai to create all their content due to a lot of reasons. But even if you have such beliefs, you can always use Copy.ai to create an outline for the content instead of using it for the whole piece. This is helpful because after your key word research, you'll be left with a broad range of sub-topics you would want to cover in a particular piece of content. Copy.ai ensures that you cover those sub-topics by giving you a content outline to follow, saving you the time you'll have otherwise used to plan the outline.
Copy.ai offers a free plan which gives you access to over 90 writing tools, including the Blog Wizard, and generates up to 2,000 words a month. This free plan also allows you to try out the Pro plan for 7 days, after which you can upgrade.
Coschedule Headline Studio
 |
| Coschedule Headline Studio |
It is common knowledge that the headline of an article determines whether the reader will go on to read the rest of the article. This means that a bad headline would put off a reader; but in your attempt to create a good headline you could overcook it or create clickbait which is also bad.
So how do you create the perfect headline? By analyzing it in the Coschedule Headline Studio. Coschedule Headline Studio is a tool designed to help users create compelling and effective headlines for their content by analyzing these headlines based on factors like SEO, word count, emotional and logical appeal, grammar, readability, etc.
It is a standalone tool that is not part of any particular content management system or website builder, and it can be used by anyone who needs to create headlines for their content, whether it is for a blog, a social media post, an email subject line, or any other type of content.
The tool has a free plan that can analyze your headlines and note the problems therein, but with the Pro plan at $9 per month, you can get suggestions to solve those headline problems, get the best keywords for your headline and even proper SEO optimization, get access to a thesaurus and word banks to improve your headline, and other features.
Writesonic
 |
| Writesonic |
Clearly, you didn't expect to see only one AI tool on this list because that’s just how good they are at this point in time. Writesonic is the second AI tool here and it is an AI-powered content creation tool that assists users in generating various types of content, including blog posts, social media captions and blurbs, ad copies, etc.
This tool offers a range of over 100 templates and writing styles to choose from, making it easy to create content that resonates with your audience whilst also providing content optimization features that can help improve your SEO.
Being currently used by over 5 million people, Writesonic boasts of, not just the ability to churn out different types of content but also, a document editor, an image generator, a chatbot, a Chrome extension, other AI functionalities, and so much more.
The tool is also regarded as one of the most cost-effective AI writers on the market as it offers a free plan that allows up to 10,000 words per month as well as GPT 3.5 and all of its other core functionalities. The Unlimited plan ($20/month) allows unlimited words for just one user as well as most other functionalities. There is also a Business and an Enterprise plan.
VISUAL CONTENT CREATION TOOLS
Canva
 |
| Canva |
You’ve probably heard of this tool as it is one of the most renowned design tools around. Canva is a graphic design tool that offers a range of templates and design elements. The platform is renowned for its ease of use, its preference by small scale users, and the diverse design functionalities it offers.
Although it has a web version, the tool is usually accessed via the mobile apps on both Android and iOS; and the idea behind its simplicity is to let users be able to navigate design and visual content creation without too much knowledge or experience.
The app is loaded with totally customizable templates (some free, others paid) for various visual content ranging from Instagram posts to podcast covers. It also offers royalty-free images, fonts, graphics, and videos that can be added to your designs to help you stand out.
It features a main drag-and-drop design editor that allows you do almost whatever you want with your designs. You just pick a template, edit it to your taste, and then export the final design as whatever file type you want. It’s that easy.
Although, while it has been stated that the tool is easy to use, it is important to note that it is also not very advanced in its output or functionality like other software such as Adobe Photoshop. Canva offers a free forever version with so many core features built in, but you can always opt for the Canva Pro version that allows more functionality.
Vistacreate
 |
| Vistacreate |
Similar to Canva, Vistacreate is a free online graphic design tool that allows you to create custom graphics for your social media posts, blog headers, and website banners. Its functionalities cater to a wide range of users, from beginners to professionals. With its user-friendly interface and extensive library of templates and design elements, it eases the process of creating eye-catching visuals.
It also features a drag-and-drop editor, like Canva, which is what allows you to easily customize the templates or properly use the design elements available. Whether you're creating social media posts, presentations, posters, or business cards, Vistacreate provides the tools you need to bring your ideas to life.
One strength of Vistacreate is its collaboration capabilities. You can easily share your designs with team members or clients for feedback and input, and this makes it a great tool for group projects or client work.
In terms of pricing, Vistacreate offers a range of subscription options to suit different needs and budgets. The free version provides access to basic features and templates, while the paid plans unlock additional tools and resources for more advanced design projects.
Adobe Express
 |
| Adobe Express |
Adobe Express, sometimes called Spark Post, is a graphic design tool that allows you to create and edit graphics. It offers a range of editing tools to make your visuals stand out, as well as providing basic design features that allow you to add text, shapes, and overlays to your designs.
The tool has become a popular design tool that offers a simple and intuitive way to create stunning graphics for various purposes. It is known for its extensive library of professionally designed templates, which cover a wide range of design needs, from social media posts to invitations, posters, and more. You can easily customize these templates with your own text, images, and branding elements to create unique and eye-catching designs.
It also stands out for its integration with other Adobe Creative Cloud applications, allowing you to seamlessly import assets from programs like Photoshop and Lightroom. This makes it easy for you to incorporate high-quality images and graphics into your designs.
The tool also offers collaboration features that allow users to easily share their designs with team members or clients for feedback and input. This makes it a great tool for group projects or client work, as it streamlines the feedback process and ensures everyone is on the same page.
Adobe Express is available for free with limited features, users can unlock additional tools and resources by subscribing to Adobe's Creative Cloud service.
Pixellab
 |
| PixelLab |
PixelLab is a mobile app that allows you to add text, stickers, and effects to your photos. It offers a range of fonts, filters, and overlays to make your visuals more engaging. Pixellab also provides advanced editing features like layering and blending modes for more creative control.
It is a popular mobile application that offers users a convenient way to create and edit images with text overlays. With its user-friendly interface and a wide range of features, PixelLab is a great choice for individuals looking to add text, stickers, and effects to their photos.
This app features an extensive collection of fonts and text customization options. You can choose from a variety of fonts, styles, colors, and effects to create unique and eye-catching text overlays for your images. This makes it easy to personalize photos for social media posts, invitations, or other creative projects.
PixelLab also offers a selection of stickers, shapes, and drawing tools that allow you to further enhance your images. Whether you're looking to add decorative elements, icons, or doodles to your photos, PixelLab provides the tools you need to get creative.
It also enables you work with layers, making it easy to organize and manipulate different elements of an image. This layer functionality gives users more control over their designs and enables them to create complex compositions with ease.
While PixelLab is available for free with basic features, you can unlock additional tools and resources by subscribing to the premium version of the app. This paid option provides access to premium fonts, stickers, templates, and removes ads for a more seamless editing experience.
VIDEO CONTENT CREATION AND EDITING TOOLS
InVideo
 |
| Invideo |
Invideo is an editing tool that allows you to create professional-looking videos without the need for expensive software or editing skills. It offers a range of templates, stock footage, and music to enhance your videos. Invideo also provides features like text overlays, transitions, and effects to make your videos more engaging.
It offers a vast library of pre-designed templates, which cover a variety of video types, including social media posts, ads, presentations, and more. You can simply select a template that fits your needs, customize it with your own content, and have a polished video ready in no time.
InVideo also provides a large collection of stock footage, images, and music tracks, making it easy to enhance videos with high-quality visuals and audio. This extensive library allows you to find the perfect assets to complement your video content and create a professional-looking final product.
And of course, it wouldn’t be a video editing tool without its intuitive editing tools, which allow you to easily trim clips, add text overlays, transitions, effects, and more. The drag-and-drop functionality makes it simple to arrange elements within the video timeline and create seamless transitions between scenes.
The free version comes with limited features and users can unlock additional resources through one of the paid plans. These premium resources include access to more templates, stock footage, and advanced editing features for more demanding video production needs.
CapCut
 |
| CapCut |
Famous among TikTokers, CapCut is a mobile video editing app that offers a range of editing tools and effects. It allows you to trim, merge, and add music to your videos, as well as apply filters and transitions. Capcut also provides advanced features like keyframe animation and green screen effects for more creative control.
The easy-to-use editing tools available, can help you trim clips, add music, apply filters, and incorporate text overlays into your videos. With its wide range of effects, transitions, and stickers, you can use to enhance your videos and add a creative touch. Whether you're looking to add dynamic transitions between clips or playful stickers to your video, CapCut provides the tools you need to make your content stand out.
In addition to its editing features, CapCut allows you to work with multiple layers, enabling you to overlay text, images, and effects on top of your video clips; giving you more control and allowing greater creativity in the editing process.
CapCut is available for free with basic features and functionality, but you can access additional tools and resources by getting the premium version of the app.
KineMaster
 |
| KineMaster |
KineMaster is a professional video editing app that offers a range of advanced editing features. It allows you to add multiple layers, apply chroma key effects, and use blending modes for more creative control.
Simply put, with KineMaster, you can trim clips, add music, apply filters, and insert text overlays easily. To aid this, the tool offers a variety of effects, transitions, and stickers to enhance videos and add a creative touch. Be it a dynamic transition between clips or playful stickers, KineMaster provides the necessary tools to make their content visually appealing.
Kinemaster also provides features like voiceover recording and audio mixing to enhance your videos; and it can be accessed on a free plan with basic features as well as ads. The premium plan dispels the ads and offer more stock resources and extra functionality.
Loom
 |
| Loom |
Loom is a popular video messaging tool that allows users to create and share quick videos to communicate effectively with others. With its simple interface and convenient features, Loom is a great choice for individuals and teams looking to streamline their communication through video.
With Loom, you can easily record your screen, webcam, or both to create personalized video messages. This makes it easy for you to convey information, provide feedback, or collaborate with others visually, saving time and enhancing clarity in communication.
In addition to this, it also offers video editing capabilities, such as trimming, adding calls-to-action, and embedding videos, to enhance the overall video messaging experience. When this is done, you can easily share videos via a link or embed them directly into emails, messages, or document; making it simple for you to distribute your video messages and ensure that recipients can access them conveniently.
Loom has a free Starter plan that allows you to record 25 videos for up to 5 minutes, per month. The paid option, Business plan, allows for unlimited videos and unlimited video length, as well as transcripts and other functions.
SOCIAL MEDIA MANAGEMENT TOOLS
Agorapulse
 |
| Agorapulse |
The content creation isn’t done until it is consumed by the audience, and this tool helps with that. Agorapulse is a social media management tool that allows you to schedule, monitor, and analyze your social media posts. It offers features like content calendar, social inbox, and competitor analysis to enhance your social media strategy.
Unlike most other social media management software, Agorapulse features a unique unified inbox, which allows you to manage all your social media interactions in one place. This enables you to respond to comments, messages, and mentions across multiple platforms from a single dashboard, saving time and ensuring timely engagement with their audience.
Agorapulse also offers robust scheduling capabilities, allowing you to plan and publish content across various social media platforms at optimal times. You can create content calendars, schedule posts in advance, and analyze the performance of your posts to optimize your social media strategy effectively.
It also provides social listening tools to monitor conversations about your brand or industry on social media. This allows you track mentions, hashtags, and keywords, so you can stay informed about relevant discussions and engage with your audience proactively.
Agorapulse offers different pricing plans (including a free one) to suit various needs and budgets, and all plans include features like social media scheduling, reporting, and the social inbox.
Hookle
 |
| Hookle |
Hookle is a social media management tool specifically designed for small businesses. It allows you to manage your social media accounts, schedule your posts, and engage with your audience.
It allows you to manage multiple social media accounts from one platform, allowing you to post content, engage with your audience, and monitor your performance efficiently. This centralized approach saves time and ensures a consistent online presence across various social media channels.
Hookle also provides you with insights and analytics to track the performance of your social media posts and campaigns. This data helps you understand your audience better, identify trends, and make informed decisions to optimize your social media strategy for better results.
The free plan allows you to manage up to 3 social media accounts, schedule up to 5 posts at once, make up to 10 posts in a day, and get insights with their Social Score feature.
Meta Business Suite
 |
| Meta Business Suite |
Meta Business Suite is a comprehensive tool designed, by Meta themselves, for businesses to manage their presence on Facebook and Instagram effectively. Yes, Meta made something to help their users.
In addition to the ability to create and schedule posts in advance and maintain a consistent posting schedule; the tool boasts of robust analytics and insights tools, that can allow businesses to track the performance of their posts, ads, and overall social media presence.
This data enables businesses to understand their audience better, identify trends, and make data-driven decisions to optimize their social media strategy for better engagement and results. Meta Business Suite is typically free to use.
Hypefury
 |
| Hypefury |
Hypefury is a social media management tool specifically designed for X, formerly known as Twitter. It allows you to schedule and automate your tweets, track your analytics, and engage with your audience.
One of the standout features of Hypefury is its focus on threads — it helps you create and schedule threaded tweets for more engaging and organized content. This allows for better storytelling, better insights, and thorough connection with the audience in a more structured and impactful way.
It also offers a content calendar and scheduler, allowing you to plan and schedule tweets in advance, and there is a free forever plan which you switch to after a free trial of the paid plans.